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Brought to you by the Council of the Inspectors General on Integrity and Efficiency
Delivery to curbside mailboxes or neighborhood cluster box units costs less than delivery to the door. But do curbside and cluster box delivery result in a lower level of customer engagement with mail? To find out, the Office of inspector General (OIG) asked the market research firm InfoTrends Inc. to conduct a survey of 5,000 postal customers. The OIG then asked Professor Michael Bradley of George Washington to analyze the survey data to determine how customer engagement with advertising mail varied by mode of delivery.
The City of West Point is a small city in Clay County, MS, an ARC designated distressed county. West Point and Clay county have struggled economically since the closure of West Point's Sara Lee Corporation facility in 2007, which resulted in a loss of 2,000 jobs.