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Federal Reports
Report Date
Agency Reviewed / Investigated
Report Title
Type
Location
Securities and Exchange Commission, Department of Homeland Security
Dixie Electric Membership Corporation, Greenwell Springs, Louisiana, Generally Accounted For and Expended FEMA Grants Funds Properly
Department of the Army's Afghan National Police and Afghan National Army Communications Equipment Training and Sustainment Projects: Audit of Costs Incurred by DRS Technical Services, Inc.
The U.S. Postal Service Office of Inspector General (OIG) worked with Temple University’s Center for Neural Decision Making to conduct a neuromarketing study focused on the differing response to physical and digital media in the consumer buying process, including intent to purchase. Neuromarketing is a rigorous scientific method that explores the consumer’s subconscious response — beyond stated preference. In other words, neuromarketing methods reveal actual activity deep in the brain and other physiological responses as opposed to stated answers to survey questions. The study linked consumers’ subconscious responses to three buying process phases.