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U.S. Agency for International Development
Survey of USAID's Development Leadership Initiative in Southern and Eastern Africa
Back in 2009, the U.S. Postal Service developed USPS Mobile, an app that allows consumers to find the nearest Post Office, schedule a pick-up, put their mail on hold, or track packages. USPS Mobile holds its own against similar apps created by the Postal Service’s competitors. However, working with a digital-mobile strategy expert and a marketing analysis firm, the Postal Service Office of Inspector General has identified opportunities for the Postal Service to expand its mobile offerings.In this paper we present 10 ideas – five ways to enhance USPS Mobile, and five potential new apps – that the Postal Service could develop and thus attract more customers, generate additional revenue, and improve customer service. Through innovative mobile offerings, the Postal Service has an opportunity to stay ahead of the curve and provide customers with the best possible service anywhere, anytime.
This paper explores the relationship between the Postal Service and a related industry group called mail service providers (MSP). MSPs perform mailing-related services for companies or organizations interested in using the mail to reach their customers. Specific MSP services include designing, printing, transporting, or otherwise preparing mailings to qualify for Postal Service postage discounts (“worksharing”). MSPs can be an efficient and cost-effective option for organizations that have limited expertise in navigating complex Postal Service business mailing requirements. MSPs can help these organizations use the mail for effective marketing, advertising, and general communication.