Report File
Date Issued
Submitting OIG
U.S. Postal Service OIG
Other Participating OIGs
U.S. Postal Service OIG
Agencies Reviewed/Investigated
U.S. Postal Service
Report Number
RARC-WP-17-004
Report Description
The OIG teamed with Temple University to examine the neurological response to sequenced ads. Physical ads, shown twice, led to better memory and higher subjective value than any other tested sequence. Single-media advertising sequences (physical-physical and digital-digital) had better results in most of the behavioral and fMRI results.
Report Type
Other
