Retail Opportunities for the U.S. Postal Service

In January 2014, mobile devices accounted for 55 percent of Internet use – surpassing access by personal computer for the first time. A year later, 75 percent of shoppers use a mobile device to comparison shop while in a retail store. Clearly, we have experienced a sea change in how people communicate, shop, and get information, and the U.S. Postal Service – like all other businesses, organizations, and agencies – has customers who expect an on-demand, mobile, and interactive digital experience. How, then, does our neighborhood Post Office fit into this picture of a quickly changing, increasingly digital future? This paper explores opportunities to optimize post offices in the future.