Report File
Date Issued
Submitting OIG
U.S. Postal Service OIG
Other Participating OIGs
U.S. Postal Service OIG
Agencies Reviewed/Investigated
U.S. Postal Service
Report Number
RARC-WP-14-013
Report Description
To give consumers of all ages advertising messages that are relevant, interesting, and dynamic, mailers can incorporate a number of innovations into their mail pieces. These innovations can help bolster the strength of message by, for example, providing additional content easily accessed digitally, incorporating handy electronics into the mailpiece, or using unique materials and designs to capture and hold attention. This white paper provides an overview of ten mail innovations that range from commonly used and well-known tools to some that are still emerging, and even one that is still in development.
Report Type
Other
Additional Details
