Report File
Date Issued
Submitting OIG
U.S. Postal Service OIG
Other Participating OIGs
U.S. Postal Service OIG
Agencies Reviewed/Investigated
U.S. Postal Service
Report Number
RARC-WP-16-016
Report Description
The Digital Age transformed the way many businesses advertise, and while mail has maintained its market share thus far, the Postal Service should innovate to remain a competitive advertising medium. The OIG identified two opportunities for the Postal Service to modernize its advertising mail offerings: integrating digital technologies with advertising mail and developing online platforms for small businesses. By meeting the new digital wave head-on, the Postal Service can enhance the value of the advertising mail channel and attract new mailers to use the Postal Service for their advertising needs.
Report Type
Other
Additional Details
