Review of Green Power Marketing

To facilitate public understanding of TVA's efforts to promote the use of green power in the Tennessee Valley, we reviewed the Green Power Switch? program. Specifically, we reviewed the program to determine whether (1) the methods used by TVA to market the program disclosed that green power goes into the general power mix, and (2) revenue from the program exceeded related marketing expenses. In summary, while not all advertising materials reviewed directly stated that green power is part of TVA's power mix, they did direct consumers to information disclosing that the green power goes into the general power mix. In addition, for fiscal years 2007 and 2008, the revenue generated from the Green Power Switch? program exceeded the related marketing expenses.