Submitting OIG:
Report Description:
The OIG teamed with Temple University to examine the neurological response to sequenced ads. Physical ads, shown twice, led to better memory and higher subjective value than any other tested sequence. Single-media advertising sequences (physical-physical and digital-digital) had better results in most of the behavioral and fMRI results.
Date Issued:
Monday, February 13, 2017
Agency Reviewed / Investigated:
Submitting OIG-Specific Report Number:
RARC-WP-17-004
Location(s):
United States
Type of Report:
Other
View Document:
| Attachment | Size |
|---|---|
 RARC-WP-17-004.pdf | 3.55 MB |
Additional Details Link: