Thinking Inside and Outside the Box

The OIG identifies eight innovation opportunities for the parcel box, providing use cases and an explanation of how the Postal Service has used the innovation in the past. The U.S. Postal Service could provide incentives to encourage shippers to try parcel innovations. These incentives could also connect with and promote using direct mail to reach customers. Companies selling goods through digital marketplaces could make a positive brand impression with customers by decorating or enhancing the shipping box.