Submitting OIG:
Report Description:
Advertising mail provides a big chunk of revenue to the U.S. Postal Service every year — almost $17 billion in fiscal year 2013. It has also been surprisingly resilient despite the digital revolution, holding a constant share of the advertising market. The Postal Service, however, cannot afford to be complacent. Although advertising mail has important strengths, particularly tangibility, the ability to enable a two-way communications link between recipients and mailers is not as robust as current digital advertising.
Date Issued:
Wednesday, December 11, 2013
Agency Reviewed / Investigated:
Submitting OIG-Specific Report Number:
RARC-WP-14-002
Location(s):
United States
Type of Report:
Other
View Document:
Attachment | Size |
---|---|
![]() | 1.11 MB |
Additional Details Link: