Like, Share, Tweet: Social Media and the Postal Service

The U.S. Postal Service has a presence on 18 social media sites, including the two most popular, Twitter and Facebook. Its social media strategy, however, is currently limited. Based on extensive research, this white paper concludes that a stronger, more robust social media strategy could help the Postal Service remain competitive in the digital age by better responding to changing communication needs, improving the customer experience, creating value through social commerce, and cutting costs.