Effectiveness of Package Shipping Services

The U.S. Postal Service’s Delivering for America plan included offering new competitive products and services for customers. As part of this effort, the Postal Service launched a new package shipping service called USPS Ground Advantage and discontinued its Retail Ground, Parcel Select Ground, and First-Class Package services. Ground Advantage was intended to streamline package shipping options, increase customer satisfaction through a more reliable and cost-effective product, and grow revenue – and since its introduction, the Postal Service has experienced nearly a 3 percent increase in package volume nationwide. In addition to Ground Advantage, the Postal Service currently offers two other package shipping services: Priority Mail Express and Priority Mail. A successful launch of Ground Advantage is critical to the Postal Service’s efforts to retain existing customers, attract new customers, and remain competitive in the package industry.