Submitting OIG:
Report Description:
As Millennials come into their economic prime, understanding how they use mail and the ways to best serve their needs is of crucial importance to the Postal Service. The OIG therefore conducted qualitative and quantitative research to provide a more comprehensive view of how Millennials – defined in this paper as adults aged 18 to 34 – engage with the Postal Service.
The OIG found that while there are some differences in how much Millennials usage various postal products compared with older generations, their satisfaction with USPS is similar. Our research indicates there are two primary opportunities to appeal to young consumers: enhancing convenience and increasing customization. The OIG also found that Millennials’ living arrangements are an important indicator of their engagement with and perception of the Postal Service. This research could be important for USPS’s product development and outreach strategies with Millennials.
Date Issued:
Monday, July 30, 2018
Agency Reviewed / Investigated:
Submitting OIG-Specific Report Number:
RARC-WP-18-011
Location(s):
Agency-Wide
Type of Report:
Other
View Document:
Attachment | Size |
---|---|
RARC-WP-18-011.pdf | 3.4 MB |
Additional Details Link: