Submitting OIG:
Report Description:
The Digital Age transformed the way many businesses advertise, and while mail has maintained its market share thus far, the Postal Service should innovate to remain a competitive advertising medium. The OIG identified two opportunities for the Postal Service to modernize its advertising mail offerings: integrating digital technologies with advertising mail and developing online platforms for small businesses. By meeting the new digital wave head-on, the Postal Service can enhance the value of the advertising mail channel and attract new mailers to use the Postal Service for their advertising needs.
Date Issued:
Tuesday, September 6, 2016
Agency Reviewed / Investigated:
Submitting OIG-Specific Report Number:
RARC-WP-16-016
Location(s):
United States
Type of Report:
Other
View Document:
Attachment | Size |
---|---|
RARC-WP-16-016.pdf | 2.91 MB |
Additional Details Link: